SouthWest Vision

Offering technology at the cutting edge with a decidedly personal touch
About Us
SouthWest Vision is a one-of-a-kind Optometric practice that offers the remarkable new technologies that really matter in a setting with an unusually old-fashioned sense of the doctor/patient relationship.

 

SouthWest Vision started sometime in 1995 with Dr. Michael Pharris on Hilton Drive.  Dr. Paul Gooch purchased SouthWest Vision from Dr. Pharris on January 1st, 1998.  Dr. Gooch moved SouthWest Vision to its present location on south River Road 4 months later.  Since that time, SouthWest Vision has grown into a full service optometric practice with an emphasis on detailed medical exams, glaucoma specialty, and premium quality optical.

Meet the Doctor  http://southwestvision.org/docbio.aspx

Meet the staff     http://southwestvision.org/staffbio.aspx

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